Crumbl Cookies Accused of Sending Unwanted Text Messages—Did Customers Get Spam?

Case Overview: A class action lawsuit claims Crumbl Cookies sent unwanted text messages to consumers who had opted out, violating the Telephone Consumer Protection Act (TCPA).

Consumers Affected: Consumers in the U.S. who received unwanted text messages from Crumbl Cookies after opting out.

Court: U.S. District Court for the Central District of California

Crumbl Cookies, the bakery chain known for its oversized cookies and rotating menu, is now facing complaints about something far less sweet—unwanted text messages. A recently filed lawsuit claims the company repeatedly sent promotional texts to customers who had opted out, allegedly ignoring multiple requests to stop.

Plaintiff Irving Serra says the company’s aggressive marketing tactics led to months of unwanted messages, despite his repeated attempts to unsubscribe. He is seeking compensation for affected consumers and wants the company to change its texting practices.

Opting Out Didn’t Stop the Messages

Promotional text messages from businesses are nothing new, but customers expect to have control over whether they receive them. According to the complaint, Serra initially signed up for Crumbl’s text alerts but decided in August 2024 that he no longer wanted to receive them. He followed the opt-out instructions, replying “STOP” as directed.

Instead of honoring that request, Crumbl allegedly continued sending messages. Serra claims he sent additional stop requests in September, October, November, December, and January, yet the texts kept coming.

The lawsuit states, “Defendant utilizes aggressive marketing to push its products without regard to consumers’ rights under the TCPA and even after consumers opt out of such marketing.”

Privacy and Consumer Rights at the Center of the Complaint

Businesses using text message marketing must follow regulations designed to protect consumers from excessive or unwanted communication. The Telephone Consumer Protection Act (TCPA) requires companies to obtain consent before sending promotional texts and mandates that opt-out requests be processed immediately.

Serra argues that Crumbl ignored those rules, sending messages long after he had requested to stop. The lawsuit claims these repeated texts caused frustration and invaded his privacy.

Beyond being an annoyance, unwanted messages can interfere with daily life. Many consumers rely on their phones for work, emergency notifications, and personal communication, making excessive marketing messages more than just a minor inconvenience.

Other Privacy Concerns for Crumbl

This is not the first time the cookie chain has faced criticism over privacy concerns. In May, another lawsuit accused the company of secretly tracking website visitors and collecting their personal data without consent. The complaint alleged that Crumbl embedded tracking technology into its website, allowing third parties to collect consumer information.

In the Crumbl unwanted texts class action lawsuit, Serra is not just seeking compensation for himself—he wants to represent other consumers who may have had the same experience. The lawsuit aims to cover anyone in the U.S. who received promotional messages from Crumbl after opting out within the past four years.

In addition to financial damages, the complaint requests a court order that would require Crumbl to stop sending messages to consumers who have opted out. Serra has also demanded a jury trial to resolve the matter.

Case Details

• Lawsuit: Serra, et al. v. Crumbl LLC
• Case Number: 5:25-cv-00245
• Court: U.S. District Court for the Central District of California

Plaintiffs' Attorneys

• Scott Edelsberg (Edelsberg Law P.A.)

Have you received unwanted text messages from Crumbl Cookies? Share your experience in the comments below.