Holy Cow! Miracle Moo Colostrum Supplements Under Fire in Proposed Class Action

Miracle Moo Colostrum class action lawsuit

Consumers Allege Deceptive Advertising and Unproven Health Claims

The saying “be wary of a miracle to good to be true” hits the nail on the head in relation to Miracle Moo colostrum supplements, according to consumers accusing the company of making false claims about the effectiveness of the Tik-Tok favorite pills and illegally selling them without government approval. 

According to the recently filed legal action, the dietary supplements touting all kinds of beneficial health outcomes “were adulterated, misbranded, and illegal to sell under the Federal Food, Drug, and Cosmetic Act,” and consumers were ripped off by the company when they paid a premium for them.

Miracle Moo accused of misleading advertising 

Joseph Mosseri filed the proposed class action lawsuit in New York, accusing Miracle Moo of a pervasive advertising campaign that tricks consumers into believing that the supplements have scientific validation and are clinically dosed to enhance immunity, fortify the gut, repair leaky gut issues, strengthen immunity, fight inflammation, induce hair growth, help with sleep and calmness, and much more. 

The bovine colostrum supplements are sold “for the exorbitant price” of $39.99 for a one-month supply or $59.99 for a two month supply, he says in the lawsuit, all because of Miracle Moo’s deceitful scheme that creates “a false aura of scientific and pharmaceutical legitimacy.”

He argues the company breaks the laws in two ways, by saying the pills are backed by scientific validation and are clinically dosed when they’re not, and by making improper disease claims in violation of the Food and Drug Administration regulations. Because of the disease claims, the supplements should be considered unapproved and misbranded “new drugs” under the Food, Drug, and Cosmetic Act, “which are illegal to sell and worthless,” Mosseri argues.

Had he known the truth, Mosseri says there’s no way he would have forked out for Miracle Moo pills, but he didn’t find out until after using them and not experiencing any meaningful immune or other health benefits. 

What is colostrum and why is it popular?

Colostrum is a nutrient-rich pre-milk produced by mothers immediately after giving birth. The pre-milk, produced by all female mammals, is packed with immune-boosting ingredients that are vital for newborns, rightfully earning its moniker “liquid gold,” the lawsuit states. 

There’s been a recent uptick in consumer interest surrounding cow-based colostrum dietary supplements for adults, with companies advertising their ability to confer a vast number of benefits – from fortifying the immune system and gut health to improving sleep and hair growth. However, some of the science backing claims has turned out to be fake. 

Miracle Moo has capitalized on that with its supplements, the lawsuit argues, and proudly claims that it is the “#1 most recommended product on TikTok.”

The FDA regulates products touting miracle cures

Products that claim to treat, diagnose, prevent, or cure diseases are generally subject to regulation as drugs under the Food and Drug Administration. As the agency says, “If a supplement promises a cure or quick fix for a health problem, it is probably too good to be true.”

Manufacturers and distributors of dietary supplements cannot make adulterated or misbranded marketing statements, and must evaluate the safety and labeling of their products before marketing to ensure that they meet all the requirements of the Federal Food, Drug, and Cosmetic Act. The FDA has the authority to take action against any adulterated or misbranded dietary supplement product after it reaches the market.

In 2022, the agency sent a letter to multiple companies producing dietary supplements warning them that their products could harm consumers and if fixes weren’t made to abide by the law “legal action, including product seizure and/or injunction” could follow. 

Miracle Moo joins a growing list of controversial supplements

Miracle Moo joins the list of supplement manufacturers facing heat from consumers over alleged false advertising. A company co-founded by podcaster and celebrity Joe Rogan, and heavily promoted by him on his radio show, is under fire for “blatantly false and deceptive” marketing of supplements designed to increase memory, focus, and processing speed that don’t work, according to a new lawsuit. 

Meanwhile, “highly addictive” kratom products, that act like an opioid, are being sold at corner stores nationwide without the proper warnings to consumers, a new lawsuit alleges. Manufacturer MIT45 Inc. is being accused of violating state and federal consumer laws relating to their sale and advertising. And Balance of Nature Supplements is also facing a class action lawsuit calling out the supplements for not living up to the hype, blaming the manufacturer for misleading and deceptive advertising. 

In the Miracle Moo lawsuit, Mosseri wants to represent consumers nationwide and is suing for violations of state consumer protection statutes and general business law.

The plaintiff and proposed class are represented by Adrian Gucovschi and Benjamin Rozenshteyn of Gucovschi Rozenshteyn, PLLC. 

The Miracle Moo colostrum scam proposed class action lawsuit is Joseph Mosseri v Miracle Moo, Inc., Case No. 1:24-cv-03414 in the U.S. District Court for the Southern District of New York.

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