Titleist Maker Sued for Selling Mixed Golf Balls as Premium Dozens

Case Overview: The lawsuit claims Acushnet misled golfers by selling boxes of Titleist balls labeled as premium models but containing mismatched versions.

Consumers Affected: Golfers who purchased Pro V1x Left Dash EA balls that allegedly included different models.

Court: U.S. District Court for the Eastern District of Missouri

Acushnet, the maker of Titleist golf balls, packages and sold allegedly premium balls that didn’t match what customers paid for, a new lawsuit claims. 

The lawsuit claims the company falsely marketed boxes of its high-demand Pro V1x Left Dash Enhanced Alignment balls, known as Left Dash EA, as containing a full dozen, when many buyers allegedly received only nine of the advertised model and three different, less-desirable balls. 

The plaintiffs argue this amounted to deceptive sales, pointing to performance differences between the two models and the company’s own emphasis on quality control.

Buyers Say They Found Mixed Models in Premium Titleist Boxes

Six golfers from Missouri, Illinois, Virginia, California, and Texas say they each purchased at least one box of Left Dash EA balls between late 2024 and early 2025 from major retailers Golf Galaxy or PGA TOUR Superstore. 

Instead of receiving twelve matching balls, each says they opened a “Mixed Box” containing only nine of the models they ordered and three Pro V1x EA balls.

The lawsuit details how each purchase and shipment occurred: orders placed online, boxes sent from stores across several states, and deliveries made directly to buyers’ homes.

In every instance, the customers say they paid for a dozen Left Dash EA balls but ended up with a mixed set that they did not want and could not have spotted beforehand. 

The suit argues that neither retailers nor consumers altered the boxes and that all parties relied on Acushnet’s labeling.

Acushnet Accused of Ignoring Quality Standards

According to the complaint, Acushnet, whose 2024 sales totaled roughly $2.5 billion, including about $750 million from golf balls, packaged mismatched products despite positioning Titleist as a brand defined by precision and consistency. 

Each of its premium balls goes through more than 140 checkpoints and is even x-rayed before distribution, the filing notes.

The plaintiffs claim the performance gap between the two ball models matters. The Left Dash EA is a low-spin ball marketed to players trying to cut unwanted spin for better distance, while the Pro V1x EA sits at the opposite end of the spectrum. 

Because demand for low-spin balls has grown, the lawsuit argues Acushnet was incentivized to stretch its Left Dash EA inventory while unloading older, less-popular Pro V1x EA balls by mixing the two—an issue the plaintiffs say the company should have detected and addressed.

Sports Equipment Brands Face Mounting Consumer Lawsuits

Acushnet isn’t the only equipment maker under scrutiny. Recent lawsuits accuse baseball brand DeMarini of marketing bats as updated models while certifying them as unchanged, and pickleball giant JOOLA of selling paddles listed as “approved” after that approval had already been revoked. 

Swiss running brand On also faces claims that it sold pricey sneakers with an undisclosed squeaking issue. These cases highlight growing consumer litigation in the sports-gear world, where performance claims are central to purchasing decisions.

The proposed class would cover anyone in the United States who bought a box advertised as containing a dozen Left Dash EA balls but received fewer than twelve.

The plaintiffs are seeking more than $5 million in damages, reimbursement for class notification and administration costs, attorneys’ fees, and any additional relief the court finds appropriate. 

Case Details

• Lawsuit: Long et al. v. Acushnet Company
• Case Number: 4:25-cv-01332 
• Court: U.S. District Court for the Eastern District of Missouri

Plaintiffs' Attorney:

• Bryan J. Schrempf, David R. Bohm, and Katherine M. Flett (Danna Mckitrick, P.C.)
• Fernando Bermudez (Bermudez Law Firm)

Have you ever received mismatched gear from a major sports brand? Tell us in the comments.