Maelys Cosmetics Lawsuit: Do These Body Creams Really Deliver on Their Promises?

Case Overview: A class action lawsuit claims Maelys Cosmetics misled consumers with false advertising about its body creams, which allegedly do not deliver the promised results.

Consumers Affected: Consumers who purchased Maelys Cosmetics body creams, including B-FLAT, B-THICC, and B-TIGHT.

Court: U.S. District Court for the Northern District of California

A new lawsuit is taking aim at Maelys Cosmetics, accusing the beauty brand of misleading customers with bold claims about its popular body creams. The complaint alleges that products marketed as “clinically proven” to reduce cellulite, tighten skin, and replicate the effects of a tummy tuck fail to live up to the advertised results.

Filed in a California federal court, the lawsuit argues that Maelys relied on deceptive marketing, including photoshopped before-and-after images, to convince buyers that its creams could deliver benefits that, according to scientific research, are not physically possible.

Maelys Cosmetics Accused of Misleading Consumers with False Claims

Maelys Cosmetics, known for products like B-FLAT Belly Firming Cream, B-THICC Booty Enhancing Mask, and B-TIGHT Lift & Firm Buttocks Mask, has built a reputation on claims that its skincare formulas reshape and smooth problem areas. According to the lawsuit, these promises go beyond what any over-the-counter cream can actually achieve.

Advertising for these creams includes phrases such as “no more cellulite” and “like a tummy tuck.” Consumers are led to believe that applying the creams will provide visible, lasting changes to their skin. However, the complaint states that Maelys has no scientific proof to support these claims.

“Defendant declares in its widespread advertising that its products defy reality, providing benefits of a surgical procedure without any of the surgery or procedure,” the lawsuit states.

Lawsuit Alleges Maelys Body Creams Do Not Deliver Promised Results

Plaintiff Karen Meehan, a California resident, purchased the creams online after reviewing advertisements from Maelys’ website, Amazon, Facebook, and TikTok. The lawsuit states that she relied on the claims made in these ads when deciding to buy the products.

After following the directions and using the creams as instructed, Meehan says she saw no improvement. The complaint argues that Maelys’ marketing convinced her to pay a higher price for a product that never had the ability to deliver the promised results.

“Plaintiff would not have purchased the products or would have paid less for them had she known that defendant’s representations and warranties with regard to the advertised claims were not true,” the lawsuit states.

Science Says These Claims Don’t Hold Up

Research on cellulite and skin tightening suggests that topical creams provide only temporary surface-level improvements. According to the lawsuit, the Maelys products cannot penetrate deeply enough to alter fat deposits or connective tissue—the main causes of cellulite.

While some ingredients may hydrate skin or create a mild tightening effect, experts agree that long-term cellulite reduction requires treatments such as laser therapy, ultrasound procedures, or lifestyle changes that target fat beneath the skin.

Claims that the B-FLAT Belly Firming Cream can produce results similar to a tummy tuck also face scrutiny. A tummy tuck removes excess skin and fat while tightening abdominal muscles, something a cream cannot replicate. The complaint argues that Maelys' marketing intentionally misleads consumers by suggesting a non-surgical product can achieve surgical-level results.

Beyond product claims, the lawsuit accuses Maelys of using misleading images to boost sales. According to the complaint, before-and-after photos used in ads are either photoshopped or depict results that cannot be achieved through the use of body creams.

Marketing that relies on digital alterations, exaggerated claims, and scientific-sounding language without actual clinical backing has come under increasing scrutiny. In this case, the lawsuit claims that Maelys intentionally used these tactics to increase demand and justify premium pricing.

Other Lawsuits Targeting Beauty and Wellness Brands

Maelys is not the only company facing legal trouble over misleading product claims. In June, HiSmile, a teeth-whitening brand promoted by celebrities like Kim Kardashian and Rita Ora, was accused of false advertising in a lawsuit filed by consumers.

The complaint alleged that HiSmile built its brand on deceptive marketing, including fake before-and-after images and misleading celebrity endorsements. Plaintiffs claimed that the company used “junk science” and pseudoscientific explanations to justify its promised results, which failed to deliver noticeable improvements.

In the Maelys Cosmetics false advertising class action lawsuit, Meehan seeks to represent consumers who purchased the B-FLAT, B-THICC, or B-TIGHT creams, arguing that they were misled into paying inflated prices for products that do not perform as advertised. She is requesting financial compensation for affected buyers and aims to hold Maelys accountable for deceptive marketing.

Case Details

• Lawsuit: Karen Meehan v. Maelys Cosmetics USA
• Case Number: 3:25-cv-01232-LB
• Court: U.S. District Court for the Northern District of California

Plaintiffs' Attorneys

• L. Timothy Fisher and Luke Sironski-White (Bursor & Fisher, P.A.)
• Greg Sinderbrand (Sinderbrand Law Group, P.C.)

Have you used Maelys Cosmetics body creams? Share your experience in the comments below.