Lowe's Class Action Lawsuit: Are Those Discounts Real?

Case Overview: A class action lawsuit accuses Lowe's of using deceptive pricing tactics, such as inflated "regular prices," to mislead shoppers about discounts.

Consumers Affected: Consumers who purchased products from Lowe's based on advertised discounts.

Court: U.S. District Court for the Western District of North Carolina

Lowe’s has long advertised price drops on home improvement essentials, but recent lawsuits say those savings may never have existed in the first place.

Three consumers have filed separate lawsuits accusing Lowe’s of using false discounts to make shoppers believe they were getting a deal. According to the complaints, the reference prices listed on tags and online listings mislead buyers by suggesting the products were once sold at higher prices—even if they never were.

Lawsuit Claims Lowe’s Advertises Fake Price Cuts

The plaintiffs say the store's so-called "regular prices" were inflated and rarely matched any actual sale history. By placing a crossed-out price next to a lower current price, the company allegedly gave the impression that customers were getting a special offer.

“Lowe’s’ deceptive pricing scheme is intended to trick consumers into believing that its Products are worth, and have a market value equal to, the inflated reference price,” one complaint states.

The alleged practice spanned both online and in-store purchases, with the lawsuits citing product categories ranging from window treatments to large appliances. Brands mentioned in the court documents include Bali, Levolor, and several major kitchen and laundry appliance manufacturers.

Consumers Say They Paid More Than They Should Have

According to the filings, these discount claims didn’t just mislead—they cost consumers real money.

The plaintiffs argue that by believing the listed discounts were real, they chose to buy items they might have otherwise skipped. One plaintiff in California says she bought window blinds advertised at a steep markdown, thinking she was scoring a limited-time bargain. A couple in Oregon say they made major appliance purchases under similar circumstances.

“Lowe’s’ false discount advertising harms consumers like Plaintiff by causing them to pay more than they otherwise would have paid and to buy products that they otherwise would not have bought,” the lawsuits state.

Each complaint seeks compensation for affected shoppers, as well as changes to the way the company lists its prices.

The lawsuits were filed under state laws governing marketing and consumer protections.

In California, the plaintiff accuses Lowe’s of violating the Consumers Legal Remedies Act, the False Advertising Law, and the Unfair Competition Law. The Oregon plaintiffs cite the state’s Unlawful Trade Practices Act, which prohibits misleading or deceptive pricing in commerce.

The lawsuits seek a jury trial, along with both monetary and injunctive relief. This could include orders requiring the company to stop using reference prices unless they reflect real previous prices.

Previous Legal Challenges Involving Lowe's

These aren’t the only allegations the company has faced in recent months. A lawsuit filed in September accused Lowe’s of mislabeling safety gloves as “Made in the USA” when they were reportedly imported from India and China. That case centered on whether the retailer took advantage of the perception that domestic goods meet higher quality standards.

In both the California and Oregon fake sales pricing class action lawsuits, the plaintiffs aim to represent other shoppers who purchased discounted items based on the same pricing methods.

They’re seeking reimbursement for overpayments, monetary penalties where allowed, and new guidelines requiring the company to display pricing in a way that accurately reflects a product’s retail history.

Case Details

• Lawsuit: Lovell, et al. v. Lowe’s Home Centers, LLC
• Case Number: 5:24-cv-00238
• Court: U.S. District Court for the Western District of North Carolina
  
  
• Lawsuit: Wright, et al. v. Lowe’s Home Centers, LLC
• Case Number: 5:24-cv-00237
• Court: U.S. District Court for the Western District of North Carolina

Plaintiffs' Attorney:

• Michael David Bland and David Sherman Jr. (Weaver Bennett & Bland, P.A.)
• Andrew Howell and R. Jason White (Sigmon, Clark, Mackie, Hanvey & Ferrell, P.A.)
• Daniel Hattis and Paul Karl Lukacs (Hattis & Lukacs)

Have you shopped at Lowe's and relied on advertised discounts? Share your experience below.