Case Overview

Type: False Advertising Class Action Roundup

Updated: March 2026

Cases Covered: 2

Deadline Status: Active

False Advertising Roundup: Joint Juice Settlement Deadline and Kylie Cosmetics Lawsuit

Two false advertising cases are worth your attention this month — one involving a $90 million settlement that could put cash in the hands of supplement buyers, and a newly filed lawsuit targeting one of the beauty industry's most recognizable names. Here's what consumers need to know.

1. Joint Juice Glucosamine Supplement Settlement

Deadline: Claim filing deadline — check the settlement site for current dates

Estimated Payout: Varies; part of a $90 million settlement fund

Who Qualifies: Consumers who purchased Joint Juice glucosamine and chondroitin supplements during the applicable class period

Consumer Health Labs, the maker of Joint Juice, agreed to a $90 million class action settlement to resolve allegations that it falsely advertised its glucosamine-based supplement line as an effective treatment for joint pain and related conditions. According to a recent class action filing, the lawsuit alleged that the company's marketing claims were not supported by reliable scientific evidence — meaning consumers may have paid a premium price for a product that, the plaintiffs argued, could not deliver on its promises.

The lawsuit alleged violations of consumer protection laws, claiming that shoppers who purchased Joint Juice drinks and supplements were misled into believing the products would meaningfully improve joint health and mobility. Had they known the efficacy claims lacked adequate clinical backing, the complaint stated, class members would not have purchased the products — or would have paid significantly less.

The $90 million fund represents one of the larger false advertising settlements in the dietary supplement space in recent years.

How to claim: Visit the official settlement administrator's website to determine eligibility and submit a claim. Proof of purchase may or may not be required depending on your claim tier — check the settlement site for specific documentation requirements.

2. Kylie Cosmetics "Free Gift" Email Marketing Lawsuit

Deadline: Case is newly filed; no settlement deadline at this time

Estimated Payout: Not yet determined — litigation is in early stages

Who Qualifies: Maryland consumers who received allegedly deceptive promotional emails from Kylie Cosmetics

A new class action lawsuit alleges that Kylie Cosmetics, the beauty brand founded by Kylie Jenner, uses deceptive email marketing tactics to drive product purchases. According to the complaint, the company sends promotional emails with subject lines touting "free" gifts or items — language designed to entice recipients to open the message — only for consumers to discover that obtaining the advertised "free" item requires making a qualifying purchase.

The lawsuit alleges this practice violates Maryland's consumer protection statutes, which prohibit deceptive trade practices in commercial communications. The plaintiff claims that the word "free" in an email subject line carries a clear and widely understood meaning, and that conditioning a "free" item on a purchase fundamentally misrepresents the offer before the consumer even opens the email.

The complaint further alleges that this type of subject-line marketing is specifically designed to boost open rates and conversion by exploiting consumers' reasonable expectation that something is being offered at no cost. The Federal Trade Commission has long maintained guidelines around the use of the word "free" in advertising, generally requiring that any conditions be clearly disclosed upfront.

This case is in early litigation, and no settlement has been reached. Consumers who believe they were affected may want to monitor the case for future developments.

How to claim: No claim process is available at this stage. The lawsuit was recently filed and has not yet reached a settlement or resolution.

Key Takeaways

• The Joint Juice settlement is active — consumers who purchased glucosamine supplements under the Joint Juice brand during the class period may be eligible to file a claim, but deadlines apply. Don't wait to check your eligibility.
• Proof of purchase requirements vary — many consumer product settlements allow claims without receipts, though payout amounts may differ. Review the specific terms at the settlement administrator's site.
• "Free" in marketing has legal limits — the Kylie Cosmetics lawsuit highlights growing scrutiny of email subject lines and promotional language that regulators and plaintiffs' attorneys argue crosses the line into deception.
• New lawsuits take time — the Kylie Cosmetics case is newly filed and years away from any potential resolution. Following the case over time is the best way to stay informed.
• False advertising suits span industries — from joint health supplements to luxury cosmetics, these cases share a common thread: allegations that consumers paid for something they didn't get, or were lured in by claims that didn't hold up.

Have you purchased Joint Juice products or received promotional emails from Kylie Cosmetics? Share your experience in the comments below.

InjuryClaims.com reports on litigation developments for informational purposes only. Nothing in this article constitutes legal advice. Eligibility for any settlement or lawsuit is determined by attorneys and courts, not by this publication.