Billie Deodorant Faces Lawsuit: "Soothing Ingredients" Allegedly Cause Burns

Case Overview: A class action lawsuit alleges Billie All Day Deodorant caused chemical burns and rashes in consumers, contradicting the brand's marketing of "soothing ingredients" suitable for sensitive skin.

Consumers Affected: Consumers who purchased Billie All Day Deodorant and experienced adverse skin reactions.

Court: U.S. District Court for the District of Connecticut

Consumers seeking a gentle, baking soda-free deodorant may have turned to Billie’s All Day Deodorant, marketed as safe for sensitive skin. However, a recent lawsuit alleges that the product has caused chemical burns and rashes, contradicting its advertised claims.​Expert Institute

Billie Deodorant Users Report Chemical Burns and Rashes

In early 2025, plaintiffs Tina Marie Barrales and Deadra Powell filed a lawsuit against Edgewell Personal Care Company, the owner of Billie. They allege that the All Day Deodorant caused severe skin reactions, including chemical burns, rashes, and discoloration.​

Barrales, a California resident, purchased the Lavender Milk variant in January 2025. Within days of use, she experienced painful burns and rashes under her arms, making it difficult to lower her arms without discomfort. She resorted to using cloth inserts and over-the-counter treatments to alleviate the pain.​

Similarly, Powell from Louisiana bought four units of the same product in the summer of 2024. After two weeks of application, she developed serious irritation, rendering the product unusable.​

Lawsuit Claims "Soothing Ingredients" Marketing Was Misleading

Billie’s All Day Deodorant is advertised as aluminum-free and baking soda-free, with “soothing ingredients” suitable for direct skin application. The product promises 24-hour odor protection and is marketed as dermatologist-tested.​

Despite these claims, the lawsuit contends that the deodorant is not suitable for all skin types, particularly sensitive skin. The plaintiffs argue that the product's marketing misled consumers into believing it was safe, leading to unexpected and painful reactions.​

Consumer Complaints Highlight Potential Widespread Issue

Beyond the plaintiffs, numerous consumers have reported similar adverse reactions after using Billie’s All Day Deodorant. Online forums, social media platforms, and retailer websites feature accounts of users experiencing burns, rashes, and prolonged discomfort shortly after application.​

Some users describe symptoms appearing within minutes, with pain persisting for weeks. These accounts suggest that the issue may be more widespread than isolated incidents.​

The lawsuit alleges that Edgewell was aware of the potential for adverse reactions through consumer complaints and product testing but failed to disclose this information. The plaintiffs claim that the company continued to market and sell the product without warning consumers of the risks.​

Beauty Industry Faces Ongoing Legal Battles Over Product Claims

The Billie lawsuit is not an isolated case in the personal care industry. Earlier this year, Native was named in a lawsuit over advertising claims tied to its 72-hour deodorant protection. Plaintiffs alleged that Native’s whole-body deodorant spray was marketed with exaggerated promises about its longevity and effectiveness.

According to the complaint, customers were misled by packaging and online statements suggesting that the deodorant had been “clinically tested” and could prevent odor for three days. However, users reportedly found the product’s performance to fall short of those claims, with some saying they had to reapply within a few hours.​

In the Billie deodorant class action lawsuit, Barrales and Powell are seeking compensatory damages, restitution, and a requirement for Edgewell to disclose the potential risks associated with the All Day Deodorant. They aim to represent a class of consumers who purchased the product under the belief that it was safe for sensitive skin.​

Case Details

• Lawsuit: Barrales et al. v. Edgewell Personal Care Company et al.
• Case Number: 3:25-cv-00594 
• Court: U.S. District Court for the District of Connecticut

Plaintiffs' Attorney:

• James E. Miller, Laurie Rubinow, Rrita Osmani, James C. Shah, and Natalie Finkelman Bennet (Miller Shah LLP)

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