JK Buick GMC Unsolicited Texts Settlement: $130K

The settlement covers individuals who had previously opted out of receiving text messages from JK Buick GMC but subsequently received one or more texts. Based on data provided by JK Buick GMC, the settlement has identified 54 specific individuals who meet these criteria and will be included in the settlement.

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JK Buick GMC, an Illinois car dealership, has agreed to a $130,000 settlement to resolve a class action lawsuit alleging violations of the Telephone Consumer Protection Act (TCPA). The lawsuit centered on claims that JK Buick bombarded consumers with marketing text messages, even after those consumers requested to stop receiving them.

The case originated from the experience of William Quinn, the named plaintiff, who received a text message in October 2022 from Bill Kay Auto Group (doing business as JK Buick GMC) reminding him of a service appointment he never scheduled. Quinn replied to the text message clarifying the mistake and requesting to be removed from the marketing list. Bill Kay Auto Group initially confirmed they would honor the request, but Quinn later received two more marketing texts.

This incident allegedly reflected a broader practice at JK Buick of sending unsolicited text messages to consumers who had previously opted-out. The TCPA prohibits unsolicited telemarketing calls, texts, and faxes, and the lawsuit argued that JK Buick's actions violated this law. JK Buick denies any intentional wrongdoing but agreed to the settlement to resolve the claims.

The total settlement fund is $130,000. The amount each eligible person receives will depend on the total number of class members who do not exclude themselves from the settlement. However, each class member is estimated to receive around $1,300, although the final amount may be higher or lower.

No claim form is needed. Eligible class members who do not exclude themselves will automatically receive a settlement payment.