AARP Privacy Settlement: $12.5M

Individuals who viewed video content on AARP.org between Sept. 27, 2020 and Sept. 12, 2025, while they had an active Facebook account and were either an AARP member or registered user of the AARP website.

Claimants must provide a link to their Facebook profile when submitting a claim.

Nonprofit advocacy group AARP has agreed to pay $12.5 million to settle accusations that it quietly tracked what members watched on its website and sent that information to Facebook.

The lawsuit claimed this data sharing violated a federal law designed to keep people's viewing habits private.

AARP serves as an advocacy organization and resource hub for Americans over 50, offering content on topics ranging from health and finances to travel and entertainment.

With more than 38 million members, the organization operates one of the most visited websites targeting older adults, and that site hosts a substantial library of video content.

According to the lawsuit, AARP embedded Meta Pixel tracking code on pages containing videos. When members or registered users watched content, the pixel allegedly captured their identity along with details about what they viewed and transmitted that data back to Facebook.

Users had no idea their viewing choices were being monitored and shared with the social media giant.

Plaintiffs argued this practice violated the Video Privacy Protection Act, a federal law passed in 1988 after a reporter obtained the video rental history of Supreme Court nominee Robert Bork. Though originally written with VHS rentals in mind, courts have increasingly applied the VPPA to online video streaming and viewing activity.

AARP has denied any wrongdoing and hasn't admitted that it violated privacy laws. As part of the settlement, the organization has agreed to limit how Meta Pixel operates on video pages going forward to prevent similar tracking.

How Much You Could Receive

Payment amounts will depend on how many eligible people file claims, but the settlement website estimates each claimant will receive somewhere between $47 and $237.

Qualifying for this settlement requires meeting three conditions during the eligibility window: you watched video content on AARP.org, you had a Facebook account at the time, and you were either an AARP member or had registered for an account on the AARP website. All three must overlap for you to be part of the class.

Filing a claim is straightforward, but you'll need to provide a link to your Facebook profile as verification. This helps confirm that you had an active account during the period when the alleged data sharing occurred.

The claims deadline is Dec. 31, 2025, which is also the last day to opt out or submit an objection. A final approval hearing is scheduled for Feb. 10, 2026, after which payments will be distributed to eligible claimants.